Billboards & Mobile landing pages

One of the best things about billboard ads is that you remember them. For example, during my trips to and across the Twin Cities of Minneapolis and St. Paul, there are hundreds of billboards to look at. You can see everything from mental health services to Boundary Waters camping gear promoted on billboard ads. Duluth Trading Post, for instance, has practically reinvented the use of billboards.

One of the best things about billboard ads is that you remember them.

For example, during my trips to and across the Twin Cities of Minneapolis and St. Paul, there are hundreds of billboards to look at.  You can see everything from mental health services to Boundary Waters camping gear promoted on billboard ads.

Duluth Trading Post, for instance, has practically reinvented the use of billboards.  Their ads have bold messages and vivid graphics that people certainly do remember!

So why should you use billboards in today’s digital age of marketing?  Because they work.  In some instances, institutions have actually found them more effective than traditional print, digital, or social media marketing.

Here are five additional reasons to consider billboard advertising in your next marketing campaign:

1) Everyone who drives sees billboards.  Viewers cannot turn them off.

2) You get continual exposure of your ad message.  People can see your ads, seven days a week, 24 hours a day.

3) You can roll out your best print and online ads.  If your ad works good as a Website banner, for example, it may also work well as a billboard ad.

4) It’s easy to saturate your message by placing billboards in specific geographic markets.

5) Billboards are your chance to go “big and bold.”  After all, isn’t that what most marketers want to do with an ad campaign?

Mobile Landing Pages

Many financial institutions today use landing pages to market their products and services.  The people who create these pages often design them so that they look best on a full-screen, such as on a desktop or laptop computer.

Then, they also make sure they look good on mobile phones and tablet screens.

However, there are some strong arguments to reverse this process.

For example, a better way may be to design for mobile first.  This makes sense, as the percentage of mobile usage just continues to skyrocket.

Designing for mobile first allows you to closely monitor how your pages look on mobile during each stepof the design process.  For example, simply selecting the wrong layout theme for your landing pages can sink mobile before you start.

Yes, we know that most theme developers say their pages also look great on mobile—but frankly, many times they do not.

Designing for mobile first resolves this problem, because you end up with a landing page that is easy to read, easy to understand, and most importantly, easy for customers and prospects to respond to.

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