How to Increase Core Deposits

Get better results using proven promotions

As most financial marketers know, it can be a challenge to reach your deposit growth goals year-after-year. 

Fortunately, our new manual can help.  It contains successful deposit promotions recommended by top financial marketers.  

To benefit from these ideas, simply put them to work in your own institution and watch your deposits soar!

 


A Manual to help you attract new deposits!

If your institution’s goal is to increase checking accounts, savings accounts, MMAs, and CDs — then our new manual How to Increase Core Deposits is for you!  It’s packed with the ideas you need to boost all of your deposit accounts.

For example, our new manual can help you:
■ Boost checking account sales
■ Increase Savings Account Balances
■ Attract CDs and Money Market Accounts
■ Market Refer-A-Friend and Switch Campaigns 

Today, more than ever, banks and credit unions are aggressively competing for new deposits.

Deposit Growth Best Practices contains the ideas you need to attract new checking accounts, increase savings account balances, and boost profits from Refer-A-Friend and Switch Campaigns.  

Promotions from your peers 

■ Interviews with top CEOs and marketing managers who explain how their institutions are successfully promoting new and existing deposit products.
 
■ Examples of how institutions are using social media and digital marketing to identify new prospects for checking accounts, savings accounts, MMAs, IRAs, and CDs.
 
■ Sweepstakes contests and Facebook promotions that can motivate your accountholders and prospects to become regular savers.
 
■ How to attract new deposit accounts month-after-month by running a continuous Refer-A-Friend Program and Switch Campaign
 

Chapters and stories in our new manual…

 

Chapter 1:  

New Checking Account Products & Promotions

An Ohio bank has added three new checking & CD products to increase sales and new accounts at its 38 locations 

A Mississippi bank is replacing its free checking account with four new products designed to boost sales and fee income  

Free checking and free gifts have helped a Kansas bank attract new accounts and improve cross sales for years l A Michigan CU is encouraging free checking accountholders to move to its premium “Platinum Plus Checking” account 

A “VIP Program” offered by this North Carolina CU includes products and rewards that help make it #1 with members 

A California CU generates most of its “Smart Rewards Checking” sales with e-mail, Website ads, and referrals 

Chapter 2: 
New Savings Account Products & Promotions

A Virginia CU added 6,000 new savings accounts last year by encouraging its members to save $10 or $20 each week 

A Virginia CU added 6,000 new savings accounts last year by encouraging its members to save $10 or $20 each week

A Minnesota CU is attracting deposits with a savings account that includes prize drawings during the year

An Indiana CU’s weekly and grand prize drawings encourage members to make regular deposits to their savings accounts 

Youth and teens at this Michigan CU earn rewards and incentives for making regular deposits to their account 

A popular “My Goal Savings” account  is attracting regular depositors to this Minnesota institution

An Indiana CU’s weekly and grand prize drawings encourage members to make regular deposits to their savings accounts 

Youth and teens at this Michigan CU earn rewards and incentives for making regular deposits to their account 

A popular “My Goal Savings” account  is attracting regular depositors to this Minnesota institution

A “Big Picture” savings tool is helping members at this New York credit union  set and reach their financial goals

Chapter 3: 
Successful Refer-A-Friend & Switch Campaigns

Research at this Kentucky CU shows that 75 percent 

Research at this Kentucky CU shows that 75 percentof its new members join because of referrals from existing members 

A Tennessee CU’s popular refer-a-friend promotion has pulled in over 1,500 new checking accounts in the past eight months 

An Arizona CU is using e-mail and social media to market its successful new digital referral program 

With 60 percent of its new business coming from referrals, this California bank has a busy schedule of networking and educational events

A Maine CU is pulling in new checking accounts with ads that show how its “Switch Specialists” handle the switching 

 

Read It On Any Device

Take our Manual with you!

Bank and Credit Union marketers often tell us that our manuals provide the creative ideas they need — when they need them — to improve promotions.  

  • Perfect for meetings and planning sessions
  • Contains highlights and results of winning promotions
  • Includes both website and email links for story source
  • Actual, proven ideas to quickly boost deposits
We guarantee our manual will help you increase deposits. If you're not delighted, simply let us know within 30 days and we'll send you another manual of your choice at no additional cost.
Dan R. Siefer
Publisher
www.siefer.com