Every financial institution needs a special acquisition product to help attract and cross sell prospects. For Arizona Bank & Trust (Phoenix, Arizona), a free checking with e-statements product is pulling in the most new customers.
As the CEO of Siefer Consultants, I’ll admit that we jumped on the bandwagon early when Google first started offering pay-per-click advertising. We learned what we could, created a set of ads, and waited for the magic to start. Unfortunately, it never did.
Have you had a discussion about content management at your institution lately? Many CEOs and marketing managers are talking about content management, and it’s often because they see a problem they need to solve.