As the CEO of Siefer Consultants, I’ll admit that we jumped on the bandwagon early when Google first started offering pay-per-click advertising. We learned what we could, created a set of ads, and waited for the magic to start. Unfortunately, it never did.
Have you had a discussion about content management at your institution lately? Many CEOs and marketing managers are talking about content management, and it’s often because they see a problem they need to solve.
I like to watch instructional videos that explain how to do home repairs, install a backyard fence, or even design a new Website. In just a few minutes, you can be up and running like a pro. The problem with DIY projects is that there are always additional questions that pop up.