Category: CD Promotions

Announcing deposit rate increases

Because interest rates have been low for so long, it’s easy to forget about how excited depositors can get when rates start moving higher. For example, when the interest rate was 0.5 percent on a federally insured deposit of $100,000, CD holders were predictably not impressed. With a rate like this, they only received $500 and change per year from their $100,000 investment. It was hardly worth the bother.

CD Ads work best in newspaper

In this age of digital media and messaging, marketers seem to be pivoting away from traditional marketing. Print media, direct mail, radio, TV, and billboards are falling off the line item budgets at many banks and credit unions, and instead institutions are hiring SEO experts who can geo-target prospects through a number of digital tools.


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